Five values at the HEART of all we do.


When we are humble, we move beyond our own egos and approach others with a sense of true humanity. Our self-awareness enables us to continually grow.


We deeply engage our peers, teams, and employees with intention, approaching each person as an individual—listening, understanding, connecting.


For real. It’s not just a common phrase, it’s how we live. Authenticity becomes the baseline for how we show up and interact with others.


We create abundant and resilient outcomes by designing healthy roles for ourselves and others. Health and well-being are standards for how we achieve success.

True to Service

Focusing on our shared commitment to service allows us to build a community dedicated to helping others succeed. We serve first.

Let’s get back to the HEART of Leadership!

We are thrilled to bring back the HEART-Level Leadership Award to the CTLF Community!


“I love the HEART-Level Leadership model for leadership and have boldly stepped into it because it is the norm for this group of leaders.”


“The idea of HEART-Level leadership can be infectious if you have the courage and commitment generated by the community of CTLF.”


“I can’t imagine my life without CTLF. I would want this for every business owner who has a desire to be a heart-led leader.”

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